Understanding Internal Page Linking and Anchor Tag Value

Google Bot only looks at the first link on a page. Understanding Internal Page Linking and Anchor Tag Value can be a challenge even for SEO's and content writers.
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Understanding Internal Page Linking and Anchor Tag Value

Understanding Internal Page Linking and Anchor Tag Value

Understanding Internal Page Linking and Anchor Tag Value can be a challenge even for SEO's and content writers. First lets look at the basics. Google Bot only looks at the first link on a page. If that link is your "About Us" in your navigation bar then that link would have an Anchor Tag value of "About Us". Say you have a block on your page that links to the About us page. The Anchor Tag may be more specific like "About Howey Web Design". This text as far as the bot are concern still says "About Us". That's not to say these types of links have not value because the Anchor Tag would still be an important part of the content and count towards keywords.

If your page is structured properly using HTML5 you likely have a head, nav, main, article, aside footer and maybe a few others.

Head and Nav
Links in your Head and Nav have a decent value but surprisingly enough, not the most. These links fall on every page and are part of the websites structure. Not having a nav or changing the nav page to page would hurt your ranking.

Main, Article and Aside
As far as we can see links inside your main, article and aside hold the most value. Now keep in mind these need to be "follow" links. And by this I'm not saying add rel="follow" I'm saying make sure these don't include rel="nofollow". We've seen this in some Wordpress templates.

Footer
There may be value in footer links for people browsing but we haven't seen any SEO value. We have actually read that If the link is only in the footer it has no weight. It may get indexed but it will likely not rank.


Keep in mind an anchor tag is simply any text that is a clickable link. When doing Internal Page Linking I like to think of anchor tags as a page titles. After all, when optimizing a page we put a lot of thought in the title of the page. The same should be done for Internal Page Linking.

Internal page linking is extremely important especially for pages that do not get listed in the nav bar. Personally, I find it better to avoid having dropdowns in a navigation bar that are not necessary. I would much rather have control over my Anchor Tag for as many links as possible.