How to get a better local business search listing

Thanks to many advancements with Google and Bing it's easier than ever to get a great local business search listing. Learn How to get a better local business search listing.
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How to get a better local business search listing

How to get a better local business search listing

Thanks to many advancements with Google and Bing it's easier than ever to get a great local business search listing. The downside to this is you really need to have a physical address. There's no magic bullet either and you have to play the waiting game. NO one can get a better local business search listing fast. Google and Bing both require verifications that are done by mailing a postcard.

 

Step 1) Setup a Google Business Account


If you want to get a good listing with Google you need to use Google products. Start by creating your Google Business account. As with any marketing service free or paid you need to complete your profile. Be sure to add all your business information and to verify your address. Verifying an address requires Google to send a post card with a verification code.

Once verified you need to create regular posts and get customer reviews. Reviews are a major factor in getting a in the local business draw at the top of Google search.


Step 2) Adding your location to your website


This is more than just putting your business address on your website. You need to wrap your address and business information using Schema. Schema wrapping is the best way for search engines to better understand your location and business. Schema data can be a little confusing so be sure to validate after updating.


Step 3) Using Tags


Write location information in your pages. Try to make the best of H1 and H2 tags on one or more pages focusing on your location. H tags also help the search engines understand a website. Although these tags will prioritize local terms they will not directly increase your business search engine listings locally. Say you live in Eldersburg, Maryland and you have a local web design business. You could have a page title using and H1 like this "Local Eldersburg Maryland Web Design Business" or just "Eldersburg Maryland Web Design Business". Keep in mind you should include the full state name. In this example if we were to use MD the search engines may think we are in the medical field.

The use of Sections, Bold, Strong, Em, and I are also useful. When the search engines send a bot to your website the bots need a way to distinguish what's important and what the page is about. H tags mean important text and general tags like bolding are also used as priority terms. DON'T over use terms or tags. Anything that looks fishy to the search engines can cause your website to drop ranking and occasionally get you removed altogether.


Step 4) Fresh Localize Content


Being you are focusing locally you should be able to write a weekly or bi-weekly post referring to local jobs or events. This can be done in a blog or news section of your website. If you run a local Personal Training business like Momentum Personal Training you could write a post about local specials or any type of event like a 5K run. To get a better local business search listing you need to let the search engines know you're a local business. Content can help make this happen.


Step 5) Other important SEO factors


The last factor is your website as a whole. Review the Top 5 Most important SEO factors which include Backlinks, Mobile First NOT Mobile-Friendly, content and Page Speed. Organic is key, to get a better local business search listing your website needs to be search engine ready.