Are you Optimizing for Conversion?

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Are you Optimizing for Conversion?

Are you Optimizing for Conversion?

A common mistake in the Search Engine Optimization world is to focus on visitors not conversion. Marketing companies need to show an increase in traffic to keep the clients happy. While visitors are great the true goal is converting those visitors to customers.

Make sure your website has an easy way for customers to get to the target page or pages. At the end of the day, 100 visitors that convert are much better then 500 that don't.