A heads up on ALT and Image Optimization

When creating a new page we typically want to add at least 1 unique image to engage the user. But to engage a user we first have to get them to the page. Using ALT and Image Optimization can play a huge roll in this.
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A heads up on ALT and Image Optimization

A heads up on ALT and Image Optimization

When creating a new page we typically want to add at least 1 unique image to engage the user. But to engage a user we first have to get them to the page. Using ALT and Image Optimization can play a huge roll in this.

The first thing you want to consider is the size and compression of the image. You want the image to be no larger than the max size it will be displayed. You also want to make sure the image doesn't take to long to load. Search engine penalize sites that take to long to load. One image can be an Optimization killer.

The Alt tag should be used as a long-tail keyword. It can match your page title but shouldn't be too long. I would try not to exceed 50 characters. If you are using multiple images be sure to mix up the Alt tags. The tag should match the image if possible. When updating the Alt don't forget to update the title tags. Although less important a title tag should be used.

A few notes. A bad Alt tag will cause more harm than good. No Alt tag is a waste of an image as it has zero SEO value. If you're not sure how to optimize an image, you may want to consider a free service like https://kraken.io. or hire an SEO company to handle it for you. If you have.

You may want to consider optimizing older blog content and images.